The project began by identifying the audiences the installation could reach during everyday commutes. Two personas explored different relationships to ADHD: people who may recognize attention-related challenges in their own lives and people who have less personal experience with them. This research helped frame the campaign as an opportunity to encourage recognition and understanding, rather than simply presenting information about a diagnosis.

Auraria West Station was selected as the proposed site because of its connection to the Auraria campus and its use by students, faculty, and other commuters. Site photographs, mapping, and sketches helped document the station's existing signage, information displays, and architectural features. This investigation informed the placement and form of the proposed installation, allowing the concept to respond to the environment rather than treating the advertisement as a standalone graphic.

Early sketches explored ways to disrupt familiar transit information while retaining enough recognizable structure for the concept to remain legible. Layered graphics, interrupted reading paths, and information visible from specific viewing angles became central to the proposal. These explorations led to a two-part installation: a disrupted information totem that introduces the experience and an organized advertisement grid that delivers the awareness message.

The concept was developed into a site-specific proposal through component layouts, dimensioned elevations, material research, and a three-dimensional SketchUp model. The information totem and advertisement grid were considered in relation to the station's existing infrastructure, with preliminary dimensions and material options documented for each. This stage connected the visual concept to the practical considerations of environmental design while establishing a foundation for further technical development.