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Poster Design | Typography + Layout
2026
Project Overview
The One Book One Denver: Promotional Poster Campaign was a series of promotional posters developed for The Denver Public Library’s One Book One Denver program. Created as part of a Typographic Aesthetics course, the project focused on using typography as the primary expressive element in a promotional campaign. Each poster was built around a unique pull quote from a selected book, requiring the series to communicate both the character of the book and the identity of the event while maintaining a cohesive visual relationship between posters. The Brief Wondrous Life of Oscar Wao by Junot Díaz was selected for its layered narrative and distinct voice. The resulting campaign uses typography, color, and composition to create variation between individual posters while maintaining a consistent visual framework across the series.
System
Process
Outcomes
The resulting poster series uses visual layering as both a formal device and a conceptual connection to The Brief Wondrous Life of Oscar Wao. Foreground and background elements create overlapping perspectives that reflect the novel's exploration of identity, particularly the relationship between individual experience, cultural expectations, and inherited narratives. The approach also references the book's structure, where the primary narrative is accompanied by historical and contextual footnotes. Across the series, variations in scale, focus, and composition allow each poster to respond to its individual pull quote while remaining connected through a consistent visual framework.